Chandler’s Trailers: “Sex By Advertisement” (1968)

sexbyadvertisement “Sex By Advertisement”  (1968)  Is it a mockumentary on the subject of “degenerate” sex, or simply another sleazy sexploitation film pretending to have social significance in order to elude prosecution? A little of both actually, though the former may be more unintentional by way of a truly bizarre editorial aesthetic possible only through an entirely fortuitous incompetence that only a lunatic could have purposely designed. In any event, Joel M. Reed’s obscure faux documentary “Sex By Advertisement” features clinical testimony by Dr. Joanne Ridgefield (played by future “Miss Jones” Georgina Spelvin who would certainly have insider knowledge about the subject, though not in the way academically accredited in the film) who soberly and unflinchingly reads disapproving commentary from cue cards concerning what she sees as a burgeoning danger of luring unsuspecting enthusiasts of sexual debasement by way newspaper classifieds and coffee shop bulletin boards. Not exactly The Kinsey Report

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About chandlerswainreviews

I've been a puppet, a pirate, a pauper, a poet, a pawn and a king, not necessarily in that order. My first major movie memory was being at the drive-in at about 1 1/2 yrs. old seeing "Sayonara" so I suppose an interest in film was inevitable. (For those scoring at home- good for you- I wasn't driving that evening, so no need to alert authorities.)Writer, critic and confessed spoiler of women, as I have a tendency to forget to put them back in the refrigerator. My apologies.
This entry was posted in erotica, Georgina Spelvin, grindhouse, Jennifer Welles, Movies, Reviews, sex, women, writing and tagged , . Bookmark the permalink.

3 Responses to Chandler’s Trailers: “Sex By Advertisement” (1968)

  1. johnrieber says:

    This was a fascinating time in cinema – with all of the censorship rules in place, films that wanted to show nudity and sexual situations of any kind had to hide behind the guise of “education” – some more brazen than others, but all very financially successful! Great find!

  2. beetleypete says:

    Normally, the description ‘an unrelenting pageant of sleaze’ would have me rushing to the online DVD listings. But I think I will give this one a miss, based on your academic critique. 🙂
    Best wishes, Pete.

    • Unlike the rather phlegmatic court opinions concerning sexual content in films, I had always presumed a preference for those efforts which strive for and achieved a certain legitimacy as an aphrodisiac rather than something hawking meaningful social values (whatever that’s supposed to mean, but it sounds pious as hell). Unfortunately, this movie fails at the former but is too transparently exploitative for even the latter.

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