“Sex By Advertisement” (1968) Is it a mockumentary on the subject of “degenerate” sex, or simply another sleazy sexploitation film pretending to have social significance in order to elude prosecution? A little of both actually, though the former may be more unintentional by way of a truly bizarre editorial aesthetic possible only through an entirely fortuitous incompetence that only a lunatic could have purposely designed. In any event, Joel M. Reed’s obscure faux documentary “Sex By Advertisement” features clinical testimony by Dr. Joanne Ridgefield (played by future “Miss Jones” Georgina Spelvin who would certainly have insider knowledge about the subject, though not in the way academically accredited in the film) who soberly and unflinchingly reads disapproving commentary from cue cards concerning what she sees as a burgeoning danger of luring unsuspecting enthusiasts of sexual debasement by way newspaper classifieds and coffee shop bulletin boards. Not exactly The Kinsey Report.
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